| Demographic | Aggregate | Drink the Kool-Aid | Segment | Eyeballs |
| Braindump | E-commerce | Touch Base | Timeline(s) | Expectations |
| B2B | Dynamic | MARKETING BINGO (free square) | Promotion | Relevance |
| Out Source | Prioritized | Win-win | Experiences | First to market |
| Buzz | Performance | Conversion | Prototype | Upside |