| Growth | Benchmark | Mind Share | Optimization | B2B |
| Action Item | Portfolio | Robust | Focused | Low-Hanging Fruit |
| Promotion | Ramp Up | MARKETING BINGO (free square) | Flexibility | Customer Relationship Management (CRM) |
| Experiences | Emergent | Phase | Personalization | Strategic |
| Touch Base | Brand[ing] | Goal[s] | Success | Acquisition |