| Cross Sell | Off-line | Robust | Strategize | Focused |
| Due dilligence | Best of Breed | Performance | E-tailers | Personalization |
| Metrics | One to one | MARKETING BINGO (free square) | Time to Market | Lead The Field / Occupy The Field |
| Target Audience | Workflow | Customer Relationship Management (CRM) | Proactive | Business Plan |
| Control Group | Touch Base | Wow Factor | Niche[s] | Moving/Going Forward |