| Expectations | Proactive | Partner | Assets | Monetize |
| Milestone | Gap Analysis | Restructuring | Drink the Kool-Aid | Dynamic |
| A-B Testing | Prototype | MARKETING BINGO (free square) | Experiences | Empower[ment] |
| Run the Numbers | Integration | Ramp Up | Revisit | Technologies |
| Goal[s] | Bandwidth | Customer Relationship Management (CRM) | Success | Synergy / Synergies |