| Pipeline | Market Leader | Relevance | Landing Page[s] | Control Group |
| Customer Service | Collaborate | Brand[ing] | Fast Track | Ramp Up |
| Client Focus[ed] | First to market | MARKETING BINGO (free square) | Empower[ment] | Benchmark |
| Back-end | Aggregate | Run the Numbers | Downsize | Strategize |
| Customer Oriented | No-Brainer | Sales Driven | Customer Relationship Management (CRM) | Strategic |