| Wow Factor | Innovation / Innovated | Cross Sell | Prototype | Automated |
| ETA | Success | Best of Breed | Real-Time | Paradigm |
| Facilitate | Customer Relationship Management (CRM) | MARKETING BINGO (free square) | Vertical Market | Due dilligence |
| Portfolio | Best Practice | Prioritized | Upside | On The Same Page |
| Relevance | Client Focus[ed] | Streamline | Pipeline | Google Juice |