| Leverage | Ball Park | Metrics | Up-Sell | Google Juice |
| Customer Oriented | Target Audience | Customer Centric | Portfolio | Bandwidth |
| Niche[s] | Customer Service | MARKETING BINGO (free square) | Revisit | Buzz |
| Engage | Upside | On The Same Page | Convergent | Grow |
| Value Add[ed] | Focused | One to one | Streamline | Empower[ment] |