| Transitional | Point of Difference | Sumptuous | Artisan | Resident Beauty Expert |
| Considered Purchase | Hero Product/Item | Fabrication | You’ll Fall In Love With This | Gorgeousness |
| I'm not Kiddin You | Makes it Pop | QVC (free square) | I Love This! | Matchy Matchy |
| Quality | Fashion Focussed | Absolutely! | Selling Super Fast | Pounds per Wear/Use |
| The Great Reveal | Heavenly | Considered Purchase | On Trend | Dress it Up |
| Sparkle | Fabrication | Resident Beauty Expert | Considered Purchase | Breathtaking |
| Mix and Match | The Perfect Gift | To Die for | Day to Night | Transformational |
| Oh My Goodness! | How Clever/Cleverly Done! | QVC (free square) | Live on QVC | Dress it Up |
| Jump on the Phone | Stocks are Rapidly Depleting | Throw On | Little Goes A Long Way | Luxe Feel |
| Puppy Ears | Selling Super Fast | Luxurious | Classic Black | Of the Moment |