| Statement Piece | Hero Product/Item | Game Changer | Astonishing | Dress it Up |
| Selling Super Fast | Makes it Pop | Incredible! | Crisp White Shirt | Athleisure |
| Phenomenal | How Clever/Cleverly Done! | QVC (free square) | Considered Purchase | Luxurious |
| To Die for | Loving This/That | It's my Favourite | Perfect! | On Point |
| Transformational | Breathtaking | Live on QVC | Quality | Breathtaking |
| Luxe Feel | Dress it Up | Gifting | Exactly! | Fabrication |
| Spread That Cost | Statement Piece | Heavenly | Live on QVC | Sports Luxe |
| Loving This/That | Beautiful! | QVC (free square) | So so Popular | I'm not Kiddin You |
| Oh My Goodness! | This is my Favourite! | Incredible! | Hero Product/Item | Pounds per Wear/Use |
| Considered Purchase | Matchy Matchy | Flying Out The Door | Show Stopping | I Love This! |