| Statement Piece | Oh My Goodness | Divine | Fashion Focussed | Classic Black |
| Fashion Forward | Astonishing | I Love This! | Fantastic | Can’t Believe the Price! |
| Proving Very Popular | Of the Moment | QVC (free square) | I'm not Kiddin You | It's Busy Out There! |
| Sports Luxe | Sumptuous | Pounds per Wear/Use | Hilarious | Game Changer |
| Heavenly | So so Popular | Phenominal | Show Stopping | Loving This/That |
| Considered Purchase | Oh My Goodness! | Remarkable | So so Popular | Divine |
| Astonishing | Luxurious | Transitional | Hilarious | Point of Difference |
| Dress it Up | Matchy Matchy | QVC (free square) | Exactly! | Hero Product/Item |
| Fashion Forward | It's my Favourite | Throw On | Statement Piece | Sparkle |
| The Perfect Gift | Exclusive to QVC | Can’t Believe the Price! | Absolutely! | I Need You on QCut |