| Considered Purchase | Little Goes A Long Way | Breathtaking | Sparkle | Hero Product/Item |
| Breathtaking | Exclusive to QVC | Statement Piece | Delicious | The Great Reveal |
| Selling Super Fast | On Trend | QVC (free square) | Oh My Goodness | So so Popular |
| You’ll Fall In Love With This | Heavenly | Sublime | I Need You on QCut | Absolutely! |
| ‘Go To’ | Transformational | Day to Night | Gifting | Game Changer |
| Fantastic | Oh My Goodness | Transformational | Hilarious | Fashion Forward |
| Luxe Feel | Selling Super Fast | Live on QVC | Dress it Up | Fabrication |
| Spread That Cost | Considered Purchase | QVC (free square) | ‘The Girls’ | Luxurious |
| Classic Black | Astonishing | Athleisure | Flying Out The Door | Point of Difference |
| Loving This/That | Little Goes A Long Way | I'm not Kiddin You | Iconic | It's my Favourite |