| Sumptuous | Gorgeousness | Heavenly | Can’t Believe the Price! | Point of Difference |
| The Perfect Gift | Phenomenal | Proving Very Popular | Considered Purchase | Statement Piece |
| ‘The Girls’ | Transitional | QVC (free square) | Considered Purchase | Throw On |
| Dress it Up | Absolutely! | Fabrication | Jump to those Phones | Click It Through |
| The Great Reveal | Matchy Matchy | Artisan | Hilarious | Fantastic |
| Breathtaking | Flying Out The Door | Can’t Believe the Price! | Classic Black | Oh My Gosh!!! |
| Click/Tap The App! | It's Busy Out There! | Oh My Goodness! | On Point | Gorgeous |
| Gifting | Selling Super Fast | QVC (free square) | The Perfect Gift | Spread That Cost |
| ‘Go To’ | Day to Night | So so Popular | Loving This/That | Luxurious |
| How Clever/Cleverly Done! | On Trend | Exclusive to QVC | Perfect! | Astonishing |