| Natrual / Organic | Dashboard | Shopping Cart | Adword | Spamdexing |
| Search Engine | Granular | Video Search | Search Results | Traffic Spike |
| User Experience | Local Search | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Article Spinning | Search Engine Friendly |
| Optimize / Optimizing | Web Site | Inbound Links | Yahoo | Meme |
| Vertical Search | Index / Indexing | Demographic | Web Presence | Quantifiable Results |