| Optimize / Optimizing | Metrics | Traffic Spike | Spamdexing | |
| Shopping Cart | Web Presence | Yahoo | ROI | Critical path |
| Display | Forms | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Paid Listings | Meta Tag |
| Search Engine | Personalization | Video Search | Marketing | Granular |
| SEO / SEO 2.0 | Adword | Off-line | Quantifiable Results | Keyword Stuffing |