| Metrics | Link Farms | Natrual / Organic | Visibility | |
| Article Spinning | Dashboard | Optimize / Optimizing | Forms | Inbound Links |
| Granular | SEO / SEO 2.0 | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Search Engine | Web Site |
| Spamdexing | Personalization | User Experience | Off-line | ROI |
| Display | Vertical Search | Critical path | Demographic | Image Search |