| Image Search | Natrual / Organic | Metrics | Quantifiable Results | Spamdexing |
| Traffic Spike | Index / Indexing | Optimize / Optimizing | Inbound Links | Article Spinning |
| Local Search | Relevance | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Dashboard | Marketing |
| Web Site | Best practice | Off-line | Adword | |
| Link Farms | Forms | Video Search | Vertical Search | Critical path |