| Visibility | Vertical Search | Paid Listings | Web Presence | Keyword Stuffing |
| Article Spinning | Image Search | Granular | Marketing | Adword |
| Metrics | Display | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Video Search | Inbound Links |
| Traffic Spike | Meta Tag | Best practice | Shopping Cart | Personalization |
| Critical path | Web Site | Search Results | Natrual / Organic |