| Adword | Web Presence | Metrics | Search Engine | Vertical Search |
| Video Search | Marketing | Off-line | Dashboard | Meme |
| Quantifiable Results | Optimize / Optimizing | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Spamdexing | Image Search |
| ROI | Forms | Link Farms | Paid Listings | Natrual / Organic |
| Web Site | Meta Tag | Personalization | Keyword Stuffing |