| Meme | Index / Indexing | Yahoo | Article Spinning | Critical path |
| Search Engine | Marketing | Off-line | Image Search | Local Search |
| Traffic Spike | Forms | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | User Experience | Personalization |
| Metrics | Display | Relevance | PageRAnk | Meta Tag |
| Link Farms | Search Results | Quantifiable Results | Keyword Stuffing |