| Herding Cats | Content Management | Non-Traditional Management | Asset[s] | Heads up |
| Critical Path / Issue | Revisit | Run it up the flagpole | Reswizzle | Dashboard |
| A-B Testing | Road map | BUZZWORD BINGO (free square) | On the back end | 30,000 foot view |
| Top Of The Game | Functionality | Game Plan | Green | High-Level |
| Optimization | Automated | Goal oriented | Conversation | Traction |
| Customer Centric | Cost | 30,000 foot view | Conversion | Market Window |
| Customer Service | Sustainable / Sustainability | Strategize | Data Driven | Ball Park |
| Relevance | Vertical Market | BUZZWORD BINGO (free square) | Sticky-ness | Re-engagement |
| Asset[s] | ETA | Level Set | One Stop Shop | Bottom Line |
| Competitive | Facilitate | Conversation | Go Public | Strategy |