| E-tailers | Top Of The Game | Leadership | Benefit analysis | Off Site Meeting |
| Demographic | Personalization | Elephant in the room | Sales Driven | 30,000 foot view |
| Reinvigorate | Mind Share | BUZZWORD BINGO (free square) | Team Building | One to one |
| Game Plan | That being said / Having said that | Hardball | Performance | Go to market |
| Grow | Gap Analysis | Touch Base | Paradigm | Content Management |
| Workshop | Metadata | Experiences | Negotiated | Restructuring |
| User Friendly | Facilitate | Sustainable | Emerging markets | Upside |
| Conversion | Hardball | BUZZWORD BINGO (free square) | One to one | Search Engine Optimization |
| Action Item / Action It | Out of the [Box | Loop] | Braindump | Revisit | Team Player |
| Off Site Meeting | Reinvigorate | Deliverable[s] | Reverse Engineer | Monoply |