| Customer Service | Fault Tolerant | Moving/Going Forward | Revenue | Agnostic |
| Hardball | Control Group | Targeted | Lean In | |
| Negotiated | Front Lines | BUZZWORD BINGO (free square) | Collaborate / Collaboration | Bottom up |
| Cost | Touchpoints | Best Practice | Ramp Up | Project |
| Secret sauce | Goal oriented | Deploy | E-business | Off the Shelf |
| Measurement | Technologies | Relevance | Prototype | Lean In |
| Intellectual Property | Proactive | Skill set(s) | Reinvigorate | Eyeballs |
| E-tailers | At the end of the day | BUZZWORD BINGO (free square) | Data Mining | Value |
| Red Flag | Solution(s) | Soup to nuts 24/7 | Moving/Going Forward | Critical Path / Issue |
| Workshop | Flexibility | Return on Investment (ROI) | Business Plan | Burn rate |