| Customer Service | Reverse Engineer | Demographic | Go Live | Capacity |
| Facilitate | Brain Storm / Mind Shower | Business Opportunity | Impact[ful] | Advantage |
| Scale | Re-engagement | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | Restructuring |
| Marketing / Promotional Collateral | Level Playing Field | Vertical Market | Herding Cats | Empower[ment] |
| Vision statement | Level Set | Competitive | First to market | Patent |