| Win-win | Marketing / Promotional Collateral | Total Quality [or] Quality Driven | Walk the Talk | Cutting Edge |
| Asset[s] | Benchmark | E-tailers | Impact[ful] | Objectives |
| Viral | Sales Driven | BUZZWORD BINGO (free square) | Back to the drawing board | Circle Back |
| Content Management | Experiences | Seamless | Profit[ability] | Innovation / Innovated |
| Communication | Conversion | Leverage | First to market |