| Paradigm | Sales Driven | Brand[ing] | Goal oriented | Drink the Kool-Aid |
| Segment | Intellectual Property | Ownership | Client Focus[ed] | Revisit |
| Value | Skill set(s) | BUZZWORD BINGO (free square) | Application Service Provider (ASP) | Re-engagement |
| Brain Storm / Mind Shower | Raising the Bar | Aggregate | Ball Park | Issues |
| Emerging markets | Drop the Ball | Mission Critical | Proactive | Web 2.0 / 3.0 |