| Lead The Field / Occupy The Field | Off the Shelf | Goal oriented | Business Plan | Brand[ing] |
| Multitask[ing] | Total Cost of Ownership (TCO) | Critical Path / Issue | Pushback | Red Flag |
| Center of Excellence | Road map | BUZZWORD BINGO (free square) | Technologies | Followup |
| Conversation | Touchpoints | Emerging markets | Traction | |
| Best Practice | Level Set | Call to Action | E-tailers | Bandwidth |