| Streamline | Robust | In a Nutshell | Lean In | Advantage |
| Relevance | Opportunity | Sustainable | Sticky-ness | Up-Sell |
| Conversation | Open Source | BUZZWORD BINGO (free square) | Scope | Back-end |
| Time to Market | Reswizzle | Collaborate / Collaboration | Statement of Work (SOW) | Customer Centric |
| Tasked | E-business | Market Window | Solution(s) | Band-aid |