| Benefit analysis | Agenda | Value | Streamline | Application Service Provider (ASP) |
| Sticky-ness | E-commerce | Due dilligence | Perspective | Agnostic |
| Functionality | Monoply | BUZZWORD BINGO (free square) | Engage | Run the Numbers |
| Innovation / Innovated | Level Playing Field | Win-win | 30,000 foot view | Transformative |
| Content Management | Brand[ing] | Wow Factor | Big Picture | Technologies |